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Gratitude on a wall campaign launched

31st Mar 2013
Gratitude on a wall campaign launched

Londoners to share what they are grateful for at the Shoreditch Art Wall


Elham Asaad Buaras

An interactive wall space for Londoners to share what they are grateful for was launched in the East End this month.

iDeedGood’s ‘I am Grateful’ campaign was in Shoreditch for a week (March 10-16 ) following its success in New York’s Union Square in December last year.

Londoners posted contributions to fill the 60 square foot Shoreditch Art Wall answering the question “What are you grateful for?”

Antoine Minvielle from Collaborative Artists Network, said: “It’s amazing, because when people are walking down the street, and you ask them what they are grateful for, at least they stop for a second and think about it.”

iDeedGood campaign Leader, Hassan Mawji, said the idea was born to promote the often forgotten “notion of gratefulness.”

“The response on the launch day was phenomenal; we had over 1000 posts within four hours, in a range of languages, including French, Spanish, Arabic and Swahili! People were grateful for all sorts of things, but given that it was mother’s day, mothers in particular was a popular one,” he told The Muslim News.


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